What are the Four Principles of Wayfinding?

white and black signage

Wayfinding signage is one of the reasons you walk into a supermarket without thinking. The signage tells you where to turn and get whatever you want at the supermarket. Interestingly, wayfinding signage helps you manage crowds and coordinate their movements.

Wayfinding signage can only be effective when it is done correctly. More so, good wayfinding signage provides all the directions you need to move about when you are in a facility.

Structured paths

One of the principles of wayfinding is that users should have an excellent navigational path. The directional path should be clearly defined. Also, the path needs to be communicated. In addition, it should be carefully communicated so that navigators will not get lost.

Each location should have a unique identity.

Another principle of wayfinding is to create recognizable guides for users. Let your visitors know the difference between each location. In other words, if all the wayfinding signage appears to be the same, it may be difficult to navigate to their location.

Use landmarks for easy navigation.

Landmarks make it easier to navigate your way through difficult areas. While designing your wayfinding signage, use landmarks to describe the location. Landmarks help the visitor recognize a path. Also, it creates a memory of the location and is instantly recognizable.

Don’t overload visitors with many navigational choices

You must include in your wayfinding signage the most important information. If you overload your users with too many signs, finding their way around may be difficult.


Wayfinding signs have drastically reduced the need to ask your way around when you are using a big facility like a mall, stadium, etc. Using too much of it also causes a lot of navigational inefficiencies. To create a good wayfinding sign, include these principles in your process for the best results. 

Photo by Eileen Pan on Unsplash